Duration: January 2020 – January 2024 (48 months)

Budget: €30 million

Project Coordinator: UITP (International Association of Public Transport)

Technical and Innovation Manager : CERTH/HIT (Hellenic Institute of Transport)

Consortium: SHOW includes 70 partners from 13 EU-countries

Global collaboration: SHOW will conduct twinning actions with 11 global organisations from the US, South Korea, Australia, China, Japan, Singapore, among others.

The arrival of automated vehicles (AVs) represents a unique opportunity for a fundamental change in urban mobility. That is, when AVs are integrated into an integrated public transport network. If AVs are put to use in shared and connected fleets, they could dramatically reduce the number of cars on the road by reaching people and places it was too difficult to before, plugging first/last-mile gaps and feeding into public transport trunk lines.

The SHOW project aims to advance sustainable urban transport through technical solutions, business models and priority scenarios for impact assessment, by deploying shared, connected, electrified fleets of automated vehicles in coordinated Public Transport (PT), Demand Responsive Transport (DRT), Mobility as a Service (MaaS) and Logistics as a Service (LaaS) operational chains in real-life urban demonstrations all across Europe.

SHOW will conduct real-life urban demonstrations taking place in 20 cities in Europe for 24 months, with real service seamless operation in each pilot site lasting at least 12 months.

In total, SHOW will deploy a fleet of more than 70 SAE L4/L5 AVs of all types for both passenger and cargo transport in dedicated lanes and mixed traffic, connected to a wide range of supporting infrastructure (5G, G5, IoT) and operating under traffic speeds ranging from 18 to over 50km/h.

By doing this, SHOW aims to promote and evaluate the future transformation of the current city traffic environment and ecosystem to a fully sustainable one driven by automation, electrification, cooperativeness, and inclusiveness.


To identify and specify priority urban automated mobility scenarios that guarantee high user acceptance, true user demand and cost-efficiency under realistic operation conditions.
To identify new business roles and develop innovative business models and exploitable products and services for sustainable automated fleet operations in urban and peri-urban environments.
To develop an open, modular and inclusive system architecture and the enabling tools for it; that allows for cross-site, cross-vehicle and cross-operators data collection, analysis and meta services realisation.
To improve the necessary functionalities to all vehicle types: shuttles and pods, buses and cars, taking into account the local, physical and digital infrastructure, weather and traffic conditions, improving their energy efficiency and safeguarding the safety of vulnerable traffic participants through appropriate interfaces.
To deploy demonstration fleets, infrastructure elements and connected services (DRT, MaaS, LaaS, etc.) to realise and validate seamless, personalised and shared electric Cooperative Connected Automated Vehicle (CCAV) services for all travellers in real urban and peri-urban traffic environments across Europe and through a vast international collaboration at global level.
To assess the impact at city level of shared automated cooperative and electric fleets through holistic impact assessment.
To transfer the outcomes through proof of alternative operational schemes and business models to replication sites across Europe and beyond.
To support deployment of urban traffic automation, through replication guidelines, road-mapping, reskilling and training schemes for the future workforce, input to certification and standardisation actions and policy recommendations.