The partners of the SHOW project, under the Work Package “Exploitation and economic impact assessment” have recently reached an important milestone by completing the deliverable “D16.1 – Market Analysis”. The deliverable aims to provide an analysis of the SHOW mobility services covering different types of services explaining their state of art, competitive landscape, roles, mobility drivers, cost structure, revenues, market growths, outlook and CCAM applications. The goal was to give a thorough market analysis to be used over the whole project duration.
The study states that to achieve better and more sustainable mobility by deploying automated vehicles, AVs need to be shared and complement an efficient high-capacity public transport system. Public transport is and remains the only solution that uses a minimum amount of space in dense urban environments and enables people to travel in a time-efficient manner.
The study states that to achieve better and more sustainable mobility by deploying automated vehicles, AVs need to be shared and complement an efficient high-capacity public transport system. Public transport is and remains the only solution that uses a minimum amount of space in dense urban environments and enables people to travel in a time-efficient manner.
The deliverable also presents a detailed SWOT analysis of all the conclusions about the market “Connected and Cooperative Automated Public Transportation Services” together with the competitor analysis. On the one hand, the analysis highlights the ability of SHOW to work together as a multi-stakeholder Consortium but also to include all urban automated vehicles ( bus, shuttle, pod, car). This lays the ground for opportunities linked to the improvement of legislation for automated vehicles along with the emergency of more automated vehicles business models as the European political and industrial interest in the sector is growing.
On the other hand, the study displays that the SHOW project might face some challenges such as the diversity of communication infrastructure, protocols and lack of standardisation to achieve interoperability and common architecture. Also half of the AV fleet will have to be purchased through public funding and these acquisition processes may delay Pilot demonstrations’ execution. Other threats such as the changes of priorities/policies at the local level might compromise the execution of the project.
Additionally, after a year of research, the Market Analysis shows that there are more than 140 identified sites worldwide, either preparing or carrying out demos and pilots. Therefore, the competition within each mobility service is high, but all cooperative mobility service combined are competing with private car usage.
The results of Deliverable D16.1 will also be implemented in other analyses especially for the building of business models at the pilot sites, cost analysis or other impact assessments to be developed within the project.
Finally, the results of D16.1 including the additional competitor analysis developed within the working groups of the activity on Market Analysis have laid a solid base for the future activities within the different Work Packages in the SHOW project.
For more information, please contact simon.holcombe[at]euromobilita.com.